Compare Advertising Vendors: Amazon Advertising vs Doubleclick For Publishers Dfp
Amazon Advertising
Vendor Comparison
63,814 sites
Decreased by 17.9%
About
Amazon Advertising is a self-service advertising platform that allows advertisers to place sponsored product ads, sponsored brands, and display ads on Amazon. It provides detailed targeting options, analytics, and automated bidding to optimize campaign performance.
Google DFP, or DoubleClick for Publishers, is a cloud-based advertising platform that allows publishers to manage and serve ad campaigns across multiple websites and devices. It provides tools for ad inventory management, forecasting, targeting and reporting, as well as integration with third-party ad networks and exchanges.