Compare Advertising Vendors: Doubleclick For Publishers Dfp vs Amazon Advertising
DoubleClick for Publishers (DFP)
Vendor Comparison
27,675 sites
Decreased by 13.5%
About
Google DFP, or DoubleClick for Publishers, is a cloud-based advertising platform that allows publishers to manage and serve ad campaigns across multiple websites and devices. It provides tools for ad inventory management, forecasting, targeting and reporting, as well as integration with third-party ad networks and exchanges.
Amazon Advertising is a self-service advertising platform that allows advertisers to place sponsored product ads, sponsored brands, and display ads on Amazon. It provides detailed targeting options, analytics, and automated bidding to optimize campaign performance.