Compare Advertising Vendors: Google Publisher Tag vs Doubleclick For Publishers Dfp
Google Publisher Tag
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About
This is a technical guide from Google on implementing Publisher Tag for digital ads. It provides step-by-step instructions on how to set up and customize the ad tags for ad serving.
Google DFP, or DoubleClick for Publishers, is a cloud-based advertising platform that allows publishers to manage and serve ad campaigns across multiple websites and devices. It provides tools for ad inventory management, forecasting, targeting and reporting, as well as integration with third-party ad networks and exchanges.