Compare Segmentation Vendors: Salesforce Audience Studio vs Oracle Bluekai
Salesforce Audience Studio
Vendor Comparison
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Decreased by 5.5%
About
Salesforce's Marketing Cloud Data Management platform is a cloud-based solution that helps organizations streamline and consolidate their marketing data. It offers features such as data ingestion, segmentation, and user management to enable secure, scalable and personalized marketing campaigns.
The Oracle CX Marketing Data Management Platform provides a cloud-based solution for managing and activating customer data in real-time, allowing businesses to create personalized customer experiences and improve campaign effectiveness. The platform integrates with multiple data sources and applications, providing a unified view of customer data and advanced analytics capabilities.