DoubleClick Campaign Manager (DCM)

DoubleClick Campaign Manager (DCM)

Technology Summary

About
DoubleClick Campaign Manager (DCM) by Google is an ad management and campaign performance measurement platform for advertisers and agencies to plan, execute and optimize online marketing campaigns across multiple channels and devices. It allows users to track and attribute ad impressions, clicks and conversions to specific placements, creative, and targeting criteria.
Categories
Advertising